Submitting to Search Engines

February 28, 2007 by Diane Vigil in

Or, how to waste money for little return

So, your website is finished and is now open to the public on the Internet.

Next, you need to get it into the search engines — Google, Yahoo, MSN and the like. Well, that's mostly true. Sort of. What needs to happen is that search engines need to find out about your website, and the best way for this to happen is for someone else to place a link on his/her website to your website … and search engines will follow those links and discover yours.

Note that I did not say that you should place links on your website to other sites. It's vice-versa. By linking to your site, other websites are saying, in effect, that your website is worthy of being visited … and, finding those links to your website, here come the search engines.

Now, search engines do generally have a "submit site" link; you can simply type your domain name there, and they'll come around and pick up your pages, or at least one. But, let's take the next scenario:

Someone tells you that you need to keep submitting it to the search engines on an ongoing basis. Really? Why? If your site is already in the search engines, you don't need to keep asking them to add your site. It's already been added. But "they" say that you must submit your website to the search engines on an ongoing basis in order to "stay" in the search engines. Perhaps they even offer to perform that service on an ongoing basis for a monthly fee.

It's simply not needed. Remember those links from other websites to yours? Those are precisely what will keep your website in the search engines.

And the best way to encourage other sites to link to yours is to build a website worthy of being linked to.

Personally, I'm not too crazy about services that offer to submit websites to the search engines. They often talk in terms of hundreds or hundreds of thousands of search engines. These will be mostly low-quality sites that won't help you a bit, and I chances are that they know it. So don't fall for it.

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