While we've moved to Las Vegas, DianeV Web Design Studio was founded over a decade ago by web designer Diane Vigil in Los Angeles. As marketers who came to the Web in 1997, the "secret" of our approach has been a combination of disciplines and techniques to support our clients' needs. We enjoy a growing roster of local, national and international clients, from small one-person companies to multi-million dollar corporations.
We do not outsource to overseas companies; as a small boutique company, rest assured that our clients work directly with Diane.
Diane centered the Studio's focus on the simple but obvious concepts that a client's commercial website should represent the company well, make it more "known" and accessible to the public, attract visitors, and convert those visitors to customers.
Because these concepts require marketing as well as web design skills, our "edge" is that we don't single-focus on designing websites because web design can mean — and usually does — only the ability to "build a webpage". While design is a vital factor in marketing and sales, our real focus is on the results you get from your website. This means attention to enhancing your exposure, attracting new customers and increasing sales. With this approach, our clients do not later discover that their websites get no visitors or are too confusing to use or that their ad copy (text) doesn't sell.
Thus, we brought in other core disciplines — art, design, writing, Web technologies, communication, sales and marketing — to increase the effectiveness of our clients' websites.
A real life example of results
An example of our results-oriented approach is the revamp of one client's existing website. A new web design was created to appeal to her customers and make it easier for them to use while enhancing the presentation of her company and services. Our research also revealed two more sets of potential customers for her business. Working closely with the client, we smoothed out her existing ad copy so that it was more readable, professional, and put across the benefits of using her company. We added various methods of enabling people to contact her which would also give her the information she needed to evaluate their requirements. Lastly, we designed the website to rank highly in search engines.
Result? While this website was originally built in 1999, it ranks highly in search engines for its target terms, and has brought in significant numbers of new customers each year, allowing our client to choose those she wanted, and — on a working schedule of only a few hours a day — boost her income far above its previous levels, well into the six-figure-a-year range.
We are proud to say that these types of results have been achieved through by our work on numerous client websites over the years.
Our combination of Internet marketing and web design services continues to serve our clients well by ensuring that their needs are met by one team focused on their strategies and results. We find that the ability to plan and produce your website at one go makes the most of our clients' advertising budgets. As the cost of Internet advertising rises, we continue to offer our clients the opportunity to increase both their exposure and sales within the same advertising budget, without having to hire multiple companies to re-plan and rebuild their websites correctly.
Over the years, as our client base has grown, we've formed long-term relationships with many, many clients, furthering their Web marketing efforts as needed and desired.