What you say on your website, and how you say it, has everything to do with how your website visitors will respond. The text on your website shouldn't be a throw-away or an afterthought — it's important to communicate in a way that appeals to your potential customers.
Ad copy — the text on your web pages — is a vital facet of advertising. It's one thing to be selling something, another to know what your customers want.
Your website may be all your visitors know of your company and your products. Therefore, your ad copy, the text and pictures on your website, must be effective.
We can work with you to ensure that the ad copy writing used on your website is appropriate to your target audience and is expressed in terms that your customers can understand.
We can also review your existing marketing materials to ensure their poignancy, clarity and effectiveness, and can utilize our years of marketing, sales and communication experience to help you prepare more effective ad copy for use in text and graphics on your website.
We can also make recommendations about any potential need for marketing surveys, the most effective way we know to find out how your customers think and how best to communicate to them in their terms. Done properly, effective ad copywriting can also help your website's pages rank high in the search engines for terms your visitors would use to find what they're looking for.
The overall aim is to give your customers enough information, properly presented and illustrated, to enable them to choose your company, your product or service.