Vital Web Design Information

This may very well be the most important page on this website. The bottom line is that:

Either you or your web designer
must know how to market and sell

If you are like most people looking for a web design company, you probably have expectations of what such companies can do. This would be okay, except that there are probably more differences than are generally imagined — and for a reason.

What does "web design" encompass?

The term web design refers to "designing and building a website" — and a web designer is someone who can design and build a website. That's a lot, but that's all it means.

While this is a vital skill, the problem is that most people assume that anyone who can build a website is also a marketer, someone who knows something about marketing and sales — that is, how to build a successful website. Unfortunately, that isn't a safe assumption for the simple reason that marketing and sales are not taught in web design classes.

Moreover, it's also important not to assume that web design skills include a knowledge of how search engines works, or being able to build a website so that search engines can read it, let alone make your pages appear at the top for your particular search terms. In fact, most web designers are taught that search engines do all this via something called "meta tags" (which hasn't been true more or less since the turn of the century).

Think of it this way: designing a logo is not the same as creating an advertising piece to gain new customers or sales. Similarly, all web design services may not include what is needed to create a successful website.

Most Web companies specialize — in web design, or graphic design, or getting high search engine rankings or marketing. This requires that you expend the time to learn something about all of this, discover what's missing and then hire companies to fill in the gaps — which will probably mean paying each of them to rework each other's work.

Doing it right the first time:
Full Service Web Design

As marketers who came to the Web in 1997, we were aware that boosting sales would require more than simply building a website. We've brought all of these services together in market-oriented web design. What's more, we pride ourselves on our plain-English explanations to clients. Our aim is to de-mystify the website-building process so that you understand the issues and can make educated choices for yourself.

We trust that this information will be of help to you.

Web Design is
one part of
Web Marketing