When Scottie Claiborne of Right Click Webs and The Karcher Group was planning her new website, Successful Sites, we were brought in to design its template. Successful Sites is an online venue for articles written by a select group of Internet marketing names (including Scottie herself).
The Successful Sites website is a good example of what I mean by "market-oriented design" — a design that focuses on and conveys your concept to the audience that you're targeting in an instant.
After discussion with Scottie, the design was created around the theme of "puzzles" — using her puzzles and excellent photographs — to convey the concept instantly that multiple elements and disciplines are needed to create successful websites. We think the design does just that.